In today’s corporate world, a personalized logo has gained a lot of importance. Why? Because it gives a unique identity and allow customers to remember you. In every industry, the competing services are a dime-a-dozen; that is why you need a unique logo that helps you stand out from the crowd.
Sometimes out of desperation, companies run to avail cheap logo design services. Do not put your business at stake by getting attracted by low-priced designs.
So, what should you do to avoid getting a cheap logo design deal chaos? Let’s discuss the risks and how you can protect your business in finding the right deal:
Well, affordable doesn’t means it is cheap. Do you know that there are plenty of affordable logo design services that helps you in designing a logo in your identified budget?
However, there are plenty of risks associated with a low-priced logo design agency which are as follows:
Such companies have a pool of freelancers – and want to make quick money by passing the logos as swiftly as possible. For example, they hardly take 2 to 3 hours for one project. That is NOT an enough time to create something that will represent your company.
Companies are more likely to buy services from a brand they trust and able to recall. Therefore, your identity must be impactful. Cheap logos are highly unlikely to reach that level.
Cheap designers are desperate to climb the ladder. They will never think out-of-the-box and create something extra-ordinary for your business. Their designs will have nothing to do with your business essence, values, and vision.
A professional logo designers spends a good 30 -50 hours to create a master piece for your company. You can never expect someone to spend this much time on your logo if you’re paying them $5 or less. The outcome will be definitely a failed product.
Logo is a representation of your business. It is displayed on your website, business cards and products. It is the foundation of your business. You can never flaunt an identity across the business empire that you are not proud of.
The logos that are created in a rush might be made from pieces of other brand logos which may be copyrighted. The owner can take legal action against your business.
If you don’t want to get in trouble, then have a look at how you can protect your business in getting a cheap logo design:
Look for a Professional Logo Design Agency
Examine the company’s history, and what they have been doing for years. Go for someone who has ample amount of experience under their belt and have worked professionally with others.
Pro-tip: Always ask for sample work.
Spend Some Budget
A logo is a representation of your business for the rest of your life – never hesitate to invest some money in that. Connect yourself with agencies that offer affordable logo design services – they work under your budget. Not someone that charges less than $5. Look for reasonably priced packages that have the basic features. So, it’s a win-win situation for you.
Attention to Detail
Pay keen attention to every little detail. You need to ensure that they are active and passionate about their work. Go through their website, communicate, and ask questions. It will give you the idea whether they are pro at their work, and if they are able to provide you with original and creative design. Small details like these can make or break a brand, so keep your eyes open and stay attentive.
Scan their Portfolio / Reviews
Portfolio helps a person in identifying the quality of work by the agency. Always ask for samples and previous client’s reviews. If the agency hesitates in sharing their portfolio – it’s a red flag and time to move to another design agency. Carefully examine their portfolio and note the companies they have worked for, and see how those logos have impacted those brands. If you see a lot of positive impacts, then you’re at the right place.
Cheap logo design sounds great and economical, but it can have a negative impact on your business. You carry your logo with you forever – make sure its classic. Be your own guardian, choose something that enhance your brand visibility, and never fall for something cheap.